Birkenstock Group B.V. & Co. KG is a German shoe manufacturer known for its production of Birkenstocks, a German brand of sandals and other shoes notable for their contoured cork footbeds (soles) made with layers of suede and jute, which conform to the shape of their wearers' feet.
Founded in 1774 by Johann Adam Birkenstock and headquartered in Neustadt (Wied), Rhineland-Palatinate, Germany, the company's original purpose was to create shoes that support and contour the foot, compared to the flat soles of many shoes during that time. In 1896 the Fussbett (footbed) was created and by 1925 Birkenstocks were sold all over Europe.
In 1966, Margot Fraser first brought Birkenstocks to America. In the US, they were sold in health stores, thus becoming associated with hippies in the 1970s.
In 2015, the EVA, a rubber sandal made out of ethylene-vinyl acetate, was made as a cheaper alternative to the original cork Birkenstock.
Birkenstocks have appeared in the world of High Fashion many times, with designers giving their own spin on Birkenstocks. Phoebe Philo created one of the more well known designs for Céline. Composed of Birkenstock's Arizona and a mink covered footbed, the sandal is commonly called the "Furkenstock".
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