Fjällräven (Swedish for arctic fox; pronounced [ˈfjɛ̂lːˌrɛːvɛn]) is a Swedish brand specialising in outdoor equipment—mostly upscale clothing and luggage. It was founded in 1960 by Åke Nordin (1936–2013) from Örnsköldsvik in northern Sweden. The company went public in 1983 with an over-the-counter listing in Stockholm. Since 2014, Fjällräven has been a subsidiary of Fenix Outdoor International AG, which is listed on the Stockholm Stock Exchange. The group also includes the Tierra, Primus, Hanwag, Brunton, and Royal Robbins brands. The CEO of Fenix as of March 2018 was Martin Nordin, the oldest son of Åke Nordin.
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